AdStarlight
Project overview
Web platform for marketing agencies to bring advertising data from multiple channels and clients into one centralized dashboard, combined with built-in client communication and account management.
One view across every advertising channel
AdStarlight was designed to replace the fragmented process of checking performance across multiple advertising platforms. I built integrations that collect and structure campaign data so agencies can monitor their clients' results from a single application.
Built around the agency-client relationship
The platform supports multiple clients and users within the same agency environment. Agencies can invite client users and control which accounts they have access to, creating a shared workspace without exposing data from other clients.
Analytics and communication in one platform
Rather than making reporting a separate process, AdStarlight combines advertising analytics with direct messaging between agency and client users. This gives both sides a common place to review performance, discuss results and stay aligned.